B-roll
Supporting footage shown while a voiceover or main story continues—for example, property details or neighborhood scenes.
Plain-language reference
Social-Media & Video Glossary
A practical reference for common content, video, measurement, and automation terms—written for agents, not platform engineers.
5
Practical building blocks
Work through the steps, adapt the examples to your market, and verify every fact before publishing.
The practical framework
A clear place to start
Hook
The opening words or image that make the topic and value of the video clear.
Retention
How long viewers continue watching. Use it to find confusing or slow moments, not to judge your value as an agent.
Call to action
The next useful step you ask a viewer to take, such as asking a question or opening a related guide.
Automation trigger
A defined event that starts a workflow, such as a form submission or a manually applied CRM tag.
Examples to adapt
Make it specific to your audience and market.
These are starting structures, not claims or finished scripts. Add accurate details and your own professional judgment.
- Reach: unique accounts that saw the content
- Impressions: total times the content was displayed
- Conversion: the defined action completed after engagement